Procore Championship to Amplify Fan Experience at 2024 Event

The Procore Championship tees it up in Napa this Thursday to Sunday, (Sept. 12–15) and this year fans can expect to see several enhancements to the overall fan atmosphere that will provide an elevated experience for spectators and sponsors.

 

All new this year, the Visit Napa Valley Fan Village will bring wine country right to the course. The immersive experience will allow fans to sip, taste and shop while still getting to watch the PGA TOUR action. Spectators can take photos at the “Welcome to Napa Valley” replica sign and 20-foot hot air balloon, choose from an assortment of Napa Valley wines at the wine bar, enjoy a signature cocktail at the Bushmills Irish Whiskey Bar, shop premium eyeglasses and sunglasses from Zuniga Optical, replenish and revitalize at the Core IV Hydration Station, learn about forest management at the Signature Tree Solutions activation, and savor the newly revamped concessions menu that will feature fan-favorites including a tri-tip plate and tri-tip burrito, smoked turkey legs, mezze platters, Choripán, turkey wraps and other delectable selections. Popular items from Napa staples, including Model Bakery, The Chocolate Dippery, and the Original Burger Dog, will also be available for purchase on the course.

 

“Showcasing and supporting our local community has always been at the heart of this tournament,” said Andy McDowell, Executive Director. “Through a new partnership with Visit Napa Valley, we will give fans a taste of the region when they attend the tournament. This centrally located Fan Village will be a destination for spectators to learn more about Napa and enjoy offerings from a variety of partners, creating a unique Procore Championship experience fans can’t get anywhere else on TOUR.” 

 

Throughout tournament week, two fully branded Procore food trucks will be parked onsite with one available to fans parked in between the putting green and driving range. The trucks serve as an example of how Procore serves the construction industry, as they have often popped up at active jobsites across the U.S. to connect with their customers and recognize their ongoing work and contributions to the built world.

 

The Procore Championship and Boys & Girls Clubs of Napa Valley are partnering to bring the Club’s Mobile STEM Lab to the tournament. Partially funded by proceeds from last year’s event, the Mobile STEM Lab offers fans an interactive, hands-on experience in science, technology, engineering and math. Attendees will have the opportunity to explore robotics, coding and other cutting-edge technologies with professionals on hand to guide them through the activities. The Mobile STEM Lab will be open daily in the Visit Napa Valley Fan Village during the tournament.

 

All ticket holders will also have access to the Meiomi Wine Terrace and the Michelob Ultra Birdie Deck. Nestled on a shaded hillside overlooking the iconic 17 hole, an exciting lakeside par-3, the terrace will offer the official wine of the Procore Championship that can be enjoyed while watching the action in stadium-style, flip-down seats. Located adjacent to the Visit Napa Valley Fan Village, the Michelob Ultra Birdie Deck provides another premier vantage point for fans. Overlooking the 13th green, the deck features flip-down seats and an Ultra-themed bar.

 

Spectators will have a variety of ticket options to choose from to enjoy the new course enhancements, ranging from daily grounds tickets to the new 1955 Club experience.

 

The new 1955 Club offers fans incredible views of the finishing hole from a reserved area adjacent to the green, along with hosted lunch and afternoon snacks, beer and wine tastings from Alpha Omega, Amulet Estate, Freemark Abbey and Revana Family Vineyard. Tickets also have access to VIP restrooms and all the open-to-the-public areas on the course.  Tickets start at $225 per day.

General Admission tickets offer fans front-row viewing action to watch top-tier players and the next generation of stars vie for the coveted Procore Championship title. General Admission tickets include access to amenities such as the Visit Napa Valley Fan Village, the Meiomi Wine Terrace and the Michelob Ultra Birdie Deck. Tickets start at $50 per day.

Children 15 years or younger get in free when accompanied by a ticketed adult (up to four per ticketed adult).

The spectator entrance will be located adjacent to the Silverado Golf Shop near the Mansion Circle at 1600 Atlas Peak Road. Gates will open Thursday and Friday at 7 a.m. and Saturday and Sunday at 8 a.m.

 

Spectators can park in designated lots along Atlas Peak Road with shuttles running to the entrance all day for convenience. Daily parking passes are $25 and can be purchased here. Advance purchase is highly encouraged. No cash payments will be accepted. For more information on parking or other frequently asked questions, visit Tournament Guide – Procore Championship.

 

The Procore Championship, an official PGA TOUR event, takes place Sept. 12–15, 2024 at Silverado Resort in Napa, Calif. For more information or to purchase tickets, visit ProcoreChampionship.com.