LOHLA SPORT Takes Bay Area Lady Golfers by Storm

LOHLA SPORT is nearing only its second anniversary designing and manufacturing premium, golf-lifestyle ladies golf apparel.  Notwithstanding market youth, it’s populating Bay Area female golfers with undeniable breadth, velocity and staying power.

Why is that, you ask?

Coordinated tops, bottoms, skorts and outerwear refreshingly feature European designs with Los Angeles flair.  Boxy shirts, slinky outfits, itchy and cut-rate fabrics, and boring hues don’t ever enter the picture.

The adjectives describing LOHLA SPORT are aplenty:  comfortable, chic, playful, colorful, sporty, on-trend and flattering.  Moreover, its luxe materials promote stretchiness which optimize athletic movements.  Think of LOHLA SPORT as made-for-play apparel that seamlessly and confidently transitions from the golf course to social settings off-course.

Aspen Rose Plaid Skort

In short, LOHLA SPORT is uniquely and feverishly paving the path of “Golfleisure” like Lululemon has captured in the “Athleisure” category.

Sales of the brand’s current Winter Wonderlands collection are robust online and in San Francisco, Burlingame, Sharon Heights, La Rinconda, Los Altos, Almaden, Palo Alto Hills, Peninsula and Marin golf and country clubs.

As cooler weather sets in, we’re seeing LOHLA SPORT capsules – named after leading, four-seasons destinations – fly off shelves.  The drops:

  • Lake Tahoe – Smoothly move from summer to early autumn with twists on bright primary colors, including lemon, red and blueberry, perfectly accented in navy and white.
  • Vail – Enjoy high-fashion, couture Fall hues of pine, navy, crimson and white on and off the golf course.
  • Park City – Liven up mid-autumn with bright, eye-catching sorbet colors – lapis, coral and lagoon – with navy and white trims; don’t miss the new “glossy vest.”
  • Stowe – Play with the new, elegant and warm neutrals like “almond” paired with black and white, including a “Fendi-esque” print, for luxurious looks.
  • Aspen – Prepare for the holidays with unofficial “Schitt’s Creek” styles influenced by “David” and “Moira” on the hit show that includes fashion-forward red-black plaid pants.

Who’s behind this refreshing, country club and resort-oriented phenomenon?  It’s longtime golf businesswoman, four-handicap golfer and Mayacama Golf Club member Lisa O’Hurley.

Following stardom on the Baylor University golf team, her career began at Golf Channel during its early days, rising to the executive ranks. Subsequently, O’Hurley ran U.S. operations for GOLFINO, the top-echelon ladies golf apparel brand based in Germany.

Vail Track Suit

Then, in January 2021, it was all systems go:  take all those leanings and apply them to create your own brand.

“I mixed my own definition of classy and comfy fashion, along with diligence that confirmed what discerning golfers want, and LOHLA SPORT was born,” she says.

In addition to Winter Wonderlands wear, LOHLA SPORT is saturating the market with its Golf Fitness Pull-On Pant that’s worn stand-alone (akin to a workout tight) or under skorts for added warmth and dĂ©cor.  It’s purposely thicker, becoming the perfect golf-yoga pant with back pockets making it country club appropriate.

The Very Pant is equally popular with four-pocket, full, four-way stretch properties which don’t restrict flexibility when driving, putting, walking fairways and sipping 19th hole libations.

“Annika Sorenstam and other LPGA TOUR players exclusively wear LOHLA SPORT,” O’Hurley says.  “They keep telling me the clothes make them look great, feel great and perform great.”

Thank you, O’Hurley and her design partner, London-based Paul Rees, formerly of Burberry and Aquascutum fame.

Last but hardly least:  If the O’Hurley name sounds familiar, it could be because Lisa’s husband, John, starred as J. Peterman in “Seinfeld,” hosted “Family feud” and headlined “Chicago” on Broadway.

Check it out at www.lohlasport.com to join legions of Northern California ladies who love the hottest brand on the golf planet – and we’re not paid to say that!

By Rich Katz