Clarity.Golf, which recently commenced the business of providing free indoor golf consulting and in aggregating indoor golf simulators, has now launched a focused division to serve private golf clubs and their members.
âPrivate clubs are moving more and more to setting up indoor golf facilities, including practice bays and simulators. We have twenty years of experience tied to the installation of over 4,000 simulators and our model involves providing free in-depth consulting on the planning and acquisition of indoor golf productsâ, said Bill Bales, Clarity.Golf founder and President.
âWhat we’ve seen for years, and are seeing today, is a lot of spending on consulting and design, deficient planning, and a surprisingly consistent lack of ability to obtain the right knowledge from which to make intelligent design and buying decisionsâ, said Bales. âIn the past, we’ve needed to fit round pegs in square holes because of previously compromised designs driven by incorrectly planned physical spaces. We’ve designed simulator screens bisected by a large beam (in a $100 million house), very narrow installations set on an angle (the only possible way to make it work), and installations making significant sacrifices in space. One guy built a room but when we showed him the sim wouldn’t work there he had it installed in his living room. His wife didn’t like that.
âWe’re working with one customer now who is knocking down concrete walls in new construction to correct a design error. We will absolutely always prevent these issues, and can ensure the buyer gets the best design at the best price. An installation we just finished planning provides a far more elegant and robust overall system for about $25,000 less (about half) than the client was going to pay before we got involved.â
Bales states that putting a concerted effort to provide very thorough input and advice to simulator customers for free is very much worth his time. âNot all of the customers purchase sims, but we make friends every time, and even though we work on extremely low margins when we aggregate systems we manage our overhead well and it works great for us.â
Bales feels that the average customer can save tens of thousands, and is targeting the private clubs and their members because that’s where the high-end market expansion is taking place. It helps that Bales has had memberships at numerous prominent golf clubs over his sixty-eight years so is very comfortable in that milieu.
Bales was the founder of AboutGolf, reputed to be the most innovative and groundbreaking indoor simulator company in history, including the introduction of phased array radar tracking and machine vision to the industry. He knows his stuff.
About Clarity.Golf
Clarity.Golf (www.clarity.golf) is a new golf technology company focusing on the world of launch monitors, simulators, and related technologies.  Clarity.Golf‘s team is made up of prime movers within the indoor golf industry.  Clarity.Golf intends to educate the markets about the realities of the industry, the technologies, and the cost structures. Bill Bales can be reached directly: mailto:[email protected].