“Bay City Brewing Co. is incredibly excited to be the first craft brewery to create an official destination beer,” said Greg Anderson, Co-founder of Bay City Brewing Co. “Partnering with the SDTA is the perfect way to spread the word that craft beer is a way of life in San Diego, for both locals and visitors.”
As part of an ongoing licensing partnership designed to complement SDTA’s “Happiness is Calling” destination marketing campaign, Coastal Brand Management matched the SDTA with Bay City Brewing Co. for the special collaboration brew. The release of “72 and Hoppy” reflects a larger, longstanding effort by the SDTA and local brewing community to establish San Diego as the craft beer capital of America.
According to a study recently released by Cushman & Wakefield, San Diego has more operating breweries than any other region of the U.S., with 125 breweries as of 2016. In order to help visitors discover these breweries, the SDTA and the San Diego Brewers Guild recently established a joint membership program, offering small, regional brewers a cost-effective way to market themselves to national and international visitors.
“We could not be more excited about this partnership,” said San Diego Brewers Guild President Jill Davidson. “Together with the SDTA, we are thrilled to share what truly makes us the Capital of Craft. It is our quality beer, supportive and vibrant communities, and the incredible stories and dynamic personalities of our member breweries that truly set us apart. We look forward to welcoming new and returning visitors and can’t wait to cheers everyone with a pint on a beautiful day!”
Visitors (and locals) wishing to sample “72 and Hoppy” can find it on tap now at Bay City Brewing Co.’s tasting room, as well as a number of San Diego bars, restaurants, attractions and hotels, including Bub’s @ the Ballpark, Firefly Eatery and Bar at The Dana on Mission Bay, Omni San Diego Hotel, Stone Brewing World Bistro & Gardens – Escondido, Woodstock’s Pizza, Pendry Hotel, Sheraton San Diego Hotel & Marina, the Nolen, Bayside Landing, Riverwalk Golf Club, Westin Gaslamp Quarter Hotel, Hilton La Jolla Torrey Pines, Wonderland Ocean Pub and Sycuan Casino. The special release is currently available on draft only, but Bay City Brewing Co. hopes to have cans available for purchase later this summer.