I have always been one of those guys that really does not like socks that come above my ankle. That meant when it was time to wear slacks or dress shoes, it was tortuous, and I couldn’t wait to get home and get those socks off.
It got to the point my wife went out and got me low cut dress socks I could wear when possible. There were times they worked and times they didn’t, which meant the solution was far from perfect.
Then I heard from Feetures, a sock company promoting their socks you could wear all day. Wear them on the golf course, then to the party afterwards. It intrigued me, and I figured why not give them a try.
Jackpot! I was comfortable from the time I put the socks on – and kept them on – throughout the day. Comfortable and not burdensome in any capacity.
Known for developing running socks, Feetures has come out with a luxury line. The new line incorporates the same technology found in Feetures running socks, allowing users to wear the socks from the boardroom to the BBQ.
The lifestyle includes a variety of styles for women and me and offers the unique targeted compression and seamless toe features that helped elevate the brand to be a leader in run specialty. All socks in the collection are made with Feetures’ proprietary iWick polyester, a fabric more durable than merino wool that provides incredible moisture management for all day comfort.
“We consistently hear from our customers that they want the comfort and support of our running socks in a sock they can wear every day,” states Joe Gaither, Feetures’ VP of Marketing. “These new socks are designed for you to Go. Do. Live., meaning they will effortlessly take you from work to play, and everywhere in between with the performance features our customers have come to love from Feetures running socks.”
Women’s lifestyle options come in ultralight or cushioned and include a texture Crew, which is a high-performance version of a cable knit design. Styles include a variety of bright colors and fun patterns, such as stripes and sunburst designs. The men’s lifestyle collection includes a dressier line of socks ideal for wearing with business attire, as well as argyle and stripe patterns in ultralight or cushioned styles. Both the men’s and women’s crew collection will retail for $19.99.
In addition to the crew styles, Feetures is debuting a Hidden Collection of socks to be worn with low cut shows such as boat shoes, ballet flats or loafers. The Hidden socks utilize Feetures’ proprietary Heel Hugger silicone strip and an arch band to keep the socks in place and out of sight.
For more information, please visit www.feetures.com
By Dennis Miller